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How to Price for Profit

Wednesday September 20, 2023 9:30 am - 11:00 am

Did You Know?

  • Most business journals, including the Harvard Business Review has only a handful of articles on pricing
  • Most pricing articles are unhelpful to small businesses owners who need something realistic and useful right now
  • Pricing is part of your marketing, not a part of accounting
  • Selling your price is an often forgotten part of the sales process that will improve closing ration

General Outline of the Workshop:

Value pricing is the answer to profitability. Learn how value pricing works and how to apply it in your business in order to: 

  • Stop discounting prices
  • Keep the high-value customers you want
  • Lose the customers that don't bring you profit
  • Become the price leader in your industry and community

Andrew's session has been described as "a fire hose of useful information." Be prepared!

Benefits of the Workshop:

You will learn:  

  • How to avoid discounting
  • How to price for profit
  • How to sell your price and improve closing ratios
  • How pricing fits with marketing
Andrew Gregson


Andrew Gregson
Bio: Andrew Gregson, BA, MA, M.Sc.(Econ) has been talking about and educating business owners about pricing for the past 15 years. Gregson is the former owner of 5 service businesses and has worked in finance for the past 20 years. Andrew worked for a number of years with a Chicago consultancy. Andrew has also been part of the senior management team in manufacturing and distribution companies with employees of up to 1400.

'Taking Care of Your Bottom Line' Guarantee 

We are confident that our training sessions will provide valuable information for you and your business. If you have attended the live, online training session and are unsatisfied with the content of the workshop, you can request a full refund by emailing greg@cfquesnel.com.

Cancellation Policy 

The cancellation policy for this training session:

  • Full refund 14 days or more before the scheduled training session
  • 50% refund for cancellations 2-13 days before the scheduled training session
  • No refund within one day of the scheduled training session.
  • A 50% refund may be issued for cancellations within one day of the scheduled training session ID due to an unexpected illness. 

However, the training session will be considered attended if the recording and/or documents are downloaded, a refund will not be issued. 

If you would like to cancel your ticket, please visit: My Sign Ups to withdraw from the training session.

PacifiCanGovernment of Canada

We are grateful to live and work with people from across many traditional and unceded territories, covering all regions of British Columbia. We are honoured to live on this land and are committed to economic development and growing small businesses together.


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