Digital Marketing 101

March 2-5 & 9-12

Category: Workshops

Gold Leaf


Elizabeth Ross
elizabeth@cfquesnel . com

Where: 335A Vaughan Street   Quesnel

 Digital Marketing 101

Are you wanting to step it up with Digital Marketing?

Join us for the 8 part webinar series “Digital Marketing 101” where you will learn marketing strategies and tools to help you grow your business, find your target audience and increase customer engagement.

March 2 - 5  &  9 - 12

Each day we will discuss a different topic and explore strategies and tools, how they align with your marketing plans and where they fit in the buyers journey. 

Our days will begin at 9am on zoom and end after the question and answer period. 

Businesses are eligible for one on one coaching sessions - by appointment only.

Day 1 - Digital Marketing Introduction (2.5hrs)

  • Inbound vs outbound
  • Three media channels
  • Stages of the buyers journey
  • Topical vs evergreen
  • Content creation and curation 

Day 2 - Brand, Story Telling & Personas (2hrs)

  • Your three why's
  • Audience listening
  • Building personas

Day 3 - Goals & Planning (2hrs)

  • SMART goals
  • Five SMM platforms
  • Content calendars and plans

Day 4 - SEO (2hrs)

  • How it works
  • Keywords
  • SERP
  • SEO vs Paid

Day 5 - Social Media Marketing - Facebook (3hrs)

  • Business Page set up and maintenance
  • Spreading the word
  • Types of posts and when to use them
  • Walk through of ad and campaign building
  • 'How to' requests from you

Day 6 - Email Marketing (1.5hrs)

  • Etiquette and best practices
  • KPIs 
  • Set up mail chimp account

Day 7 - Google Analytics (1.5hrs)

  • User settings
  • What it all means
  • How it benefits you

Day 8 - Video & Podcasts (1.5hrs)

  • Tips and Best practices
  • Adding captioning 
  • Where and when they are most effective

Limited seating - Register today! 

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