Digital Marketing 101

Tuesdays and Thursdays - Sept. 7th - 30th

Category: Workshops

Red and Gold Leaf


Elizabeth Ross
elizabeth@cfquesnel . com

 Digital Marketing 101

Are you wanting to step it up with Digital Marketing? 

Join the 8-part online workshop series presented by CF's own Elizabeth Ross. You will learn marketing strategies and tools to help you grow your business, find your target audience and increase customer engagement. 

Tuesdays & Thursdays  ~  Sept. 7th - 30th
9am - 12pm


Day 1 - Digital Marketing Introduction

Review marketing basics and learn the behind the scenes of inbound and outbound marketing techniques including: 

  • inbound vs outbound
  • media channels
  • stages of the buyers journey
  • topical vs evergreen
  • content creation and curation

Day 2 - Brand, Story Telling & Personas 

Explore the importance and effects of telling your story to reach your ideal customers.  Learn about the:

  • three whys
  • audience listening
  • building personas

Day 3 - Goals & Planning

You must know what you want to accomplish in order to know where and how to start.  Today we explore: 

  • SMART goals
  • five social media marketing platforms
  • content calendars
  • campaign schedules

Day 4 - Search Engine Optimization (SEO)

Increasing your online presence isn't just about buying ads.  You must have a strong presence to get to the top of the search engine page.  SEO will help you get there.  We will discuss:

  • how it works
  • keywords
  • search engine results page
  • SEO vs Paid
  • tools to increase your SEO score

Day 5 - Social Media - Facebook

Social is powerful, are you using it most effectively?  Today we will walkthrough: 

  • business page set up, maintenance and optimization
  • spreading the word
  • many types of posts
  • boost vs campaign
  • "how to" requests from you!

Day 6 - Email Marketing 

One of the most effective strategies is email.  We will learn: 

  • laws and regulations 
  • etiquette and best practices
  • key performance indicators
  • create a campaign through Mailchimp

 Day 7 Google Analytics

Analytics are a fabulous tool to help you see where your marketing efforts are working.... change is on it's way with the removal of 'third party cookies'.   Find out:

  • what it all means 
  • user settings
  • how it will benefit you
  • how the changes will affect you

Day 8 - Video & Podcasts

Two very effective and creative tools to add to your marketing plan.  Today we: 

  • review best practices
  • discuss where and when they are most effective
  • walkthrough of adding captioning to video

Your presenter is CF's own Elizabeth Ross (Certified Digital Marketing Practitioner). Elizabeth will walk you through this interactive course, where you are encouraged to ask your questions and get answers each day, on the spot!  You can also book one on one coaching sessions to walk-through tools and platforms, review course material or to assist you in developing your marketing plan. 

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