This 8 part series walks you through an introduction of digital marketing channels, strategies and tools to help you grow your business and your online presence. Each session day you will receive all content, resources and tools.
You can also book one on one coaching sessions with CF's own Elizabeth (instructor) to walk-through tools and platforms, review course material or for assistance in developing your marketing plan for your business.
Nov. 23rd - 26th & Nov. 30th - Dec. 3rd
9am - 12pm
Topic 1 - Digital Marketing Introduction
Review marketing basics and learn the behind the scenes of inbound and outbound marketing techniques including:
Topic 2 - Brand, Story Telling & Personas
Explore the importance and effects of telling your story to reach your ideal customers. Learn about the:
Topic 3 - Goals & Planning
You must know what you want to accomplish in order to know where and how to start. Today we explore:
Topic 4 - Search Engine Optimization (SEO)
Increasing your online presence isn't just about buying ads. You must have a strong presence to get to the top of the search engine page. SEO will help you get there. We will discuss:
Topic 5 - Social Media - Facebook
Social is powerful, are you using it most effectively? Today we will walkthrough:
Topic 6 - Email Marketing
One of the most effective strategies is email. We will learn:
Topic 7 Google Analytics
Analytics are a fabulous tool to help you see where your marketing efforts are working.... change is on it's way with the removal of 'third party cookies'. Find out:
Topic 8 - Video & Podcasts
Two very effective and creative tools to add to your marketing plan. Today we:
We welcome Elizabeth to Taking Care of Business as a Digital Marketing Expert and Instructor for our BC businesses.