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Digital Marketing 101

Feb 7-10 & 14-17 Monday through Thursday

Category: Workshops


Elizabeth Ross
elizabeth @ cfquesnel  . com

 Digital Marketing 101

Are you wanting to step up your digital marketing efforts? 

This 8 part series walks you through an introduction of digital marketing channels, strategies and tools to help you grow your business and your online presence. Each session day you will receive all content, resources and tools.

You can also book one on one coaching sessions with CF's own Elizabeth (instructor) to walk-through tools and platforms, review course material or for assistance in developing your marketing plan for your business. 


Feb. 7-10 & 14-17

beginning @630pm


Topic 1 - Digital Marketing Introduction

Review marketing basics and learn the behind the scenes of inbound and outbound marketing techniques including: 

  • inbound vs outbound
  • media channels
  • stages of the buyers journey
  • topical vs evergreen
  • content creation and curation

Topic 2 - Brand, Story Telling & Personas 

Explore the importance and effects of telling your story to reach your ideal customers.  Learn about the:

  • three whys
  • audience listening
  • building personas

Topic 3 - Goals & Planning

You must know what you want to accomplish in order to know where and how to start.  Today we explore: 

  • SMART goals
  • five social media marketing platforms
  • content calendars
  • campaign schedules

Topic 4 - Search Engine Optimization (SEO)

Increasing your online presence isn't just about buying ads.  You must have a strong presence to get to the top of the search engine page.  SEO will help you get there.  We will discuss:

  • how it works
  • keywords
  • search engine results page
  • SEO vs Paid
  • tools to increase your SEO score

Topic 5 - Social Media - Facebook

Social is powerful, are you using it most effectively?  Today we will walkthrough: 

  • business page set up, maintenance and optimization
  • spreading the word
  • many types of posts
  • boost vs campaign
  • "how to" requests from you!

Topic 6 - Email Marketing 

One of the most effective strategies is email.  We will learn: 

  • laws and regulations 
  • etiquette and best practices
  • key performance indicators
  • create a campaign through Mailchimp

 Topic 7 Google Analytics

Analytics are a fabulous tool to help you see where your marketing efforts are working.... change is on it's way with the removal of 'third party cookies'.   Find out:

  • what it all means 
  • user settings
  • how it will benefit you
  • how the changes will affect you

Topic 8 - Video & Podcasts

Two very effective and creative tools to add to your marketing plan.  Today we: 

  • review best practices
  • discuss where and when they are most effective
  • walkthrough of adding captioning to video


We welcome Elizabeth to Taking Care of Business as a Digital Marketing Expert and Instructor for our BC businesses. 

Elizabeth has dedicated her time with Community Futures helping small business owners find and optimize their place online through digital marketing strategies and tools. As a Certified Digital Marketing Expert, she teaches independent classes and courses specializing in digital marketing tools, strategies and campaign planning.

As the Marketing Manager for Community Futures North Cariboo, providing targeted social campaigns for the Community Futures offices throughout northern BC. 

Elizabeth brings over 20 years experience teaching. She is certified in Digital Marketing and has most recently earned a post-graduate degree in digital marketing. 



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