Log In      Sign Up

Customer Journey Mapping - Designing Your Customer Experience with Intention

Wednesday January 31, 2024 1:00 pm - 3:00 pm

Did You Know?

  • It costs 5 to 7 times as much to keep an existing customer as it does to attract a new one.
  • Customer Journey Mapping helps businesses make informed decisions to optimize the customer experience and increase customer satisfaction and loyalty.
  • Starbucks calculated that the average lifetime value of their customer is $25,771. 

General Outline of the Workshop:

  • Understanding Customer Journey Mapping.
  • Key Stages of the Customer Journey.
  • Steps to Creating a Customer Journey Map.
  • Designing for Customer Experience.
  • Tools and Techniques for Customer Journey Mapping. 

Benefits of the Workshop:

Customer Journey Maps:

  • Enable Better Experiences.
  • Pave the Way for Your Customers to Better Achieve Their Goals.
  • Give Your Company Much-Needed Context.
  • Position Your Company to Drive Better Results.


Nicole Clark
Penticton, BC
Bio: Nicole Clark is a small business trainer and coach whose mission is to increase the success rate of small business. She has worked with hundreds of business owners over the past 30+ years. Her focus is to simplify the entrepreneurial journey for Canadians looking to launch, expand or run a successful small business.

'Taking Care of Your Bottom Line' Guarantee 

We are confident that our training sessions will provide valuable information for you and your business. If you have attended the live, online training session and are unsatisfied with the content of the workshop, you can request a full refund by emailing greg@cfquesnel.com.

Cancellation Policy 

The cancellation policy for this training session:

  • Full refund 14 days or more before the scheduled training session
  • 50% refund for cancellations 2-13 days before the scheduled training session
  • No refund within one day of the scheduled training session.
  • A 50% refund may be issued for cancellations within one day of the scheduled training session ID due to an unexpected illness. 

However, the training session will be considered attended if the recording and/or documents are downloaded, a refund will not be issued. 

If you would like to cancel your ticket, please visit: My Sign Ups to withdraw from the training session.

PacifiCanGovernment of Canada

We are grateful to live and work with people from across many traditional and unceded territories, covering all regions of British Columbia. We are honoured to live on this land and are committed to economic development and growing small businesses together.


Monday to Friday 8:30am - 4:00pm


Consultants Area Login

Owners Area Login

Designed & Developed By: Erica Lahoda Web Girl           Hosted by HostPapa   Canadian

Account Signup

Are you currently operating an existing Business or Not-For-Profit?


Please Wait...