Did You Know?

• SEO is an opportunity to increase your digital presence through unpaid search results on the internet.
• Leads from SEO are eight times more likely to become paying customers than those generated through traditional ad campaigns.
• 68% of all online activities start with a search engine.
• As many as 46% of all Google searches are local.  

General Outline of the Workshop:

Learn the fundamentals of search engine optimization (SEO) and how to utilize them in order to grow the quality and quantity of website traffic and ultimately increasing the visibility of a business presence in the digital economy.

Join Serena to examine analytics and how they are used for the discovery, interpretation, and communication of meaningful patterns in data. Learn how to improve digital presence through unpaid search results on the world-wide-web and how to utilize that analytic information to apply data patterns towards effective business decision making.  

Benefits of the Workshop:

In this workshop you will:

• Learn the fundamentals of SEO and how to utilize them to grow the quality and quantity of website traffic.
• Learn how to increase the visibility of a business presence in the digital economy.
• Understand how to examine analytics and how they are used for the discovery, interpretation, and communication of meaningful patterns in data.
• Learn how to improve digital presence through unpaid search results on the world-wide-web.
• Understand how to develop an insight for utilizing company analytic information to apply data patterns towards effective business decision making.