Did You Know?

Customer Relationship Management (CRM) is a digital tool for managing all your company's relationships and interactions with customers – a CRM system can help companies stay connected to customers, streamline processes, and improve profitability.

A Sales Lead is a potential sales contact, individual, or organization that expresses an interest in your goods or services.

A Media Pitch is a short letter, generally an email, that outlines the newsworthiness of your story – it is sent to journalists and editors of newspapers, magazines, blogs, and television with the aim of generating interest in your story.

An Internet Troll is someone who makes intentionally inflammatory, rude, or upsetting statements online to elicit strong emotional responses in people or to steer the conversation off-topic; basically, they’re jerks!  

General Outline of the Workshop:

During the workshop Serena will explore ways you can establish digital sales leads, follow digital networking and marketing opportunities. You will learn tips for dealing with negative reviews and internet “trolls”.

You will be taught tools to help you build a network of other digital specialists to stay relevant and inspired.

You will also learn how to create a library of digital press through a media pitch, and how to use that to grow and utilize business relationships.  

Benefits of the Workshop:

In this workshops you will:

• Learn how to establish digital sales leads, follow digital networking, and utilize marketing opportunities in the digital economy.
• Examine options for dealing with negative reviews and internet “trolls”, learn how to keep your cool.
• Discuss techniques to build a network of other digital specialists to stay relevant and inspired.
• Learn how to create a library of digital press through a media pitch, and how to use that to grow and utilize business relationships.