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Best Practices for Conducting Market Research

Thursday January 18, 2024 1:00 pm - 4:00 pm

Did You Know?

Here are three interesting facts about the benefits of market research:

  • Informed Decisions: Businesses that engage in consistent market research are 33% more likely to achieve year-over-year growth than those that don't, emphasizing its role in strategic decision-making.
  • Consumer Insights: A well-conducted market research can uncover as much as 95% of the reasons behind consumers' purchasing decisions, offering brands a deep dive into consumer psychology and behavior.
  • Risk Reduction: Start-ups and established businesses alike have found that regular market research can reduce business risks by up to 60%, as it provides foresight and helps in anticipating market shifts.


General Outline of the Workshop:

"Best Practices for Conducting Market Research" is a dynamic workshop tailored for business owners and entrepreneurs. The session kicks off with a foundation in the importance of market research, differentiating between qualitative and quantitative methodologies. Attendees delve deep into effective survey design, gaining hands-on experience with crafting compelling questionnaires. The workshop then transitions into specialized techniques, from in-depth interviews to experimental research, ensuring a holistic understanding. Embracing modern technology, participants explore digital research tools, including online surveys and social media analytics. The course also emphasizes ethical considerations, ensuring research is conducted responsibly. An interactive scenario-based activity wraps up the learning experience, followed by a Q&A session, ensuring attendees leave not just with theoretical knowledge but also practical insights. Access to post-workshop online resources ensures continuous learning and application. 

Benefits of the Workshop:

The "Best Practices for Conducting Market Research" workshop offers business owners and entrepreneurs a strategic edge in understanding their market. Participants will master qualitative and quantitative research methodologies, ensuring well-informed decision-making. The session integrates cutting-edge digital tools, providing hands-on experience with modern research techniques. Ethical considerations are also highlighted, promoting responsible research practices. Additionally, attendees benefit from networking opportunities, connecting with like-minded professionals. Post-workshop online resources provide continued support, enhancing the application of newly acquired skills. This workshop is an invaluable investment for those aiming to thrive in today's competitive business landscape.

James Grieve


James Grieve
Catalyst Strategies Consulting
Bio: James is a CMC with a can-do approach to business and a passion for creating memorable, meaningful, and measurable customer experiences. He is passionate about strategy and has a keen understanding of working with for profit, non-profit, and co-operative organizations in a variety of industries, including agriculture, retail, tourism, hospitality, manufacturing, and professional services. He has extensive experience in working with First Nations communities on economic development and empowerment initiatives in a variety of geographical regions and business models, including co-operatives. His boutique consulting firm, Catalyst Strategies Consulting works with clients to analyze their operations, diagnose challenges, uncover blind spots, and mitigate risks to ensure that they can plan effectively, and create processes to reach peak performance, and sustainable profitability. James is also a Certified Customer Experience Professional (CCXP), a Certified Sales Professional (CSP), Certified Exit Planning Advisor (CEPA), and a Professional Farm Advisor (CAFA), and brings a creative and customer-first approach to working with clients. He also holds an ISO 20700:2017 certification for management consultancy services. James holds an MBA, a Graduate Certificate in Organizational Design and Development, and a Bachelor of Commerce from Royal Roads University, a Graduate Certificate in Circular Economy and Sustainable Strategies from Cambridge University, and a Bachelor of Business Administration from the University of Winnipeg. He has also completed the Co-operatives Certificate Program offered by Co-operatives First and The University of Saskatchewan’s Centre for the Study of Co-operatives, the 4 Seasons of Reconciliation Program at First Nations University of Canada, the Indigenous Canada certificate course from the University of Alberta, the Government of Canada’ Gender-Based Analysis Plus (GBA+) certificate, and a Diversity and Inclusion Influencer Certificate from Canadian Centre of Diversity and Inclusion.

'Taking Care of Your Bottom Line' Guarantee 

We are confident that our training sessions will provide valuable information for you and your business. If you have attended the live, online training session and are unsatisfied with the content of the workshop, you can request a full refund by emailing greg@cfquesnel.com.

Cancellation Policy 

The cancellation policy for this training session:

  • Full refund 14 days or more before the scheduled training session
  • 50% refund for cancellations 2-13 days before the scheduled training session
  • No refund within one day of the scheduled training session.
  • A 50% refund may be issued for cancellations within one day of the scheduled training session ID due to an unexpected illness. 

However, the training session will be considered attended if the recording and/or documents are downloaded, a refund will not be issued. 

If you would like to cancel your ticket, please visit: My Sign Ups to withdraw from the training session.

PacifiCanGovernment of Canada

We are grateful to live and work with people from across many traditional and unceded territories, covering all regions of British Columbia. We are honoured to live on this land and are committed to economic development and growing small businesses together.


Monday to Friday 8:30am - 4:00pm


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