Emphasizing practical skills and interactive learning, the workshop aims to equip attendees with the knowledge to transform their digital marketing approaches using AI technology.

 

By 2025, the average person is expected to interact with AI-driven devices or applications over 4,800 times per day – that's about once every 18 seconds!

63% of small businesses are adopting AI technologies, indicating a significant trend towards digital transformation in the small business sector.

Small business sales teams that use AI have observed a 50% increase in productivity.

 

This interactive online workshop, led by Serena Neumerschitsky of SEA45, will explore the integration of AI in small business marketing, covering essential AI tools and strategies. Participants will engage in hands-on activities, practical demonstrations, and collaborative discussions to understand how to effectively implement AI for enhanced customer engagement and improved marketing outcomes. The session will conclude with a Q&A, offering personalized advice and insights for applying AI techniques in various business contexts.

 

Bio: Serena Neumerschitsky is Owner and Principal Consultant of SEA45 Compliance, Consult & Creative, a Canadian Digital Marketing & Management Firm that coaches small businesses, not for profits, government projects, and educational institutes through navigating, optimizing, and streamlining business identities in the digital economy.

As a lover of all things design and mentoring Serena has a degree in Fashion, Design and Technology, from The Wilson School of Design, and has shared that knowledge building and teaching Design and Technology programs at The Wilson School of Design, LaSalle College Vancouver, Okanagan College, and North Island College.

Before devoting herself to education and entrepreneurism full time, Serena spent a decade in apparel working with brands such as MEC, Cannondale, Sugoi, Sport Chek, Atmosphere, Canadian Tire, Mark’s, Diadora, McKinley, Firefly, Huntshield, Woods, Outbound, Bootlegger, David Suzuki, Vancouver Canucks and many more.